Starbucks is changing the way their Starbucks Card program works. The new program is called My Starbucks Rewards and has a variety of reward levels. Each time you make a purchase with your card you earn a star. After 5 stars you get a variety of rewards like 2 hours of free wi-fi per day that you currently get with the current reward card program. After 30 stars you start earning free coffees for every 15 stars.
My take is that it makes things worse for the current Starbucks card users but makes things better for Starbucks Gold card users as there will no longer be a yearly fee associated with that card level.