The Chicago Tribune runs a great op ed piece on how Starbucks has lost is cache. It makes me wonder if this is indicative of all elements of popular culture. At what point do the masses turn upon the popular. It seems like we love to build things up only to tear them down again.Mind you I completely agree that the brand is over saturated and something has to change in order to make Starbucks fresh again.
Update July 8th: Just like I mentioned earlier people just love shooting down successful companies.
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