Starbucks unveils new print and on-line marketing campaign. The key point seems to be, not all of our coffees are $4! Which is true as my beverage of choice the tall non-fat latte runs $3.15. For the very cost conscious coffee drinkers ask for a "short" coffee. It is their 8 ounce coffee size that is not displayed on the menu which costs less then the "tall", 12 ounce, "grande" 16 ounce and "venti" 20 ounce drinks.