Starbucks unveils new print and on-line marketing campaign. The key point seems to be, not all of our coffees are $4! Which is true as my beverage of choice the tall non-fat latte runs $3.15. For the very cost conscious coffee drinkers ask for a "short" coffee. It is their 8 ounce coffee size that is not displayed on the menu which costs less then the "tall", 12 ounce, "grande" 16 ounce and "venti" 20 ounce drinks.
Friday, May 22, 2009
Starbucks New Marketing Strategy
Starbucks unveils new print and on-line marketing campaign. The key point seems to be, not all of our coffees are $4! Which is true as my beverage of choice the tall non-fat latte runs $3.15. For the very cost conscious coffee drinkers ask for a "short" coffee. It is their 8 ounce coffee size that is not displayed on the menu which costs less then the "tall", 12 ounce, "grande" 16 ounce and "venti" 20 ounce drinks.
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how much is 8oz? a short cafe every where else in the world should be about 30 ml or less, i.e. a shot. ... using convertbot on the iphone i see 8 oz is like 240 ml !! oh noes, that's not a "short" coffee!
that's why the rest of the world excluding asia really think american coffee is bad. when i travel to singpore it's the only time i really feel the need to visit a place like starbucks!
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